The digitalisation of all areas of human life continues to advance. Due to their increasing relevance, they are becoming more and more important for people and often develop unhealthy consumer behaviour.
The campaign "Online? Stay Offline" of my bachelor thesis was developed as a countermeasure of the phenomenon of media addiction.
Bachelor Thesis
No client
2019/2020
| Campaign UI / UX Design Prototyping Social Media |
The aim of this work was to show the causes and consequences of media addiction and to conceptually develop a preventive measure based on targeted media selection using the current data.
The increasing number of digital devices also expands the digital touchpoints between a brand and its target group. A direct influence on consumers now takes place via interactive and social media, which is why the use of social networks is an essential part of the possible interaction possibilities. The campaign therefore includes not only the design of the logo, the flyer and the posters, it includes also contributions for Instagram and a website.
An explanational image that shows the process and concepts of this project.
